Pompeii Anniversary

12 years ago, this started almost as a game. A test. Something we did without really knowing where it would take us. Today, it has become our lives.

What social media often shows is the polished side of things. The truth is that building a brand is difficult. Much harder than we ever imagined. We’ve been through poor decisions, inexperience, trends moving against us, and moments where we genuinely thought this project might not survive.

At one point, we were the trendiest brand around. Then, like in life, others took that place. Not in a bitter way. That’s simply how things move. You either adapt, or you disappear.

What we never lost was the desire to keep building something that felt honest to us.

Pompeii was born in Madrid, but part of its identity was also shaped somewhere very different: a small English village called East Horsley. Between those two worlds is where our taste, references and way of seeing things were formed. From drawing football kits as kids, to one day seeing professional clubs walk onto some of the biggest stages in world football wearing something we designed. Moments like that only exist because of all of you.

Over the years, we’ve gone from students to parents. We understand more than ever how hard-earned money is, which is why the fact that someone chooses to spend part of it on something we make is something we will never take for granted.

To everyone who has ever supported us, bought something from us, worked with us, or simply followed along through the years: thank you from the bottom of our hearts.

We don’t take any of this for granted. And for as long as this continues, we’ll keep giving it the very best of ourselves.

12 years in. One hell of a ride.